1. 80% of all business communication takes place over the phone.

This one speaks for itself. Whether it’s an inbound sales call, a customer service call, an reporting call, or anything in between, customers want to speak to real person. 

If you don’t have an efficient call management system like virtual PBX, you are not taking proper care of your major source of communication. 

     2.  85% of those who do not receive a response will not call back.

How many calls does your company miss per day? Weekly? per month? Customers and money may be lost as a result.

With the right call management system, you can route any inbound call to any employee at any time, in or out of the office.

You can also track all the information on that missed call in real time, so that when you call back, you’re prepared to win that business back before it’s too late.

Which brings us to…

     3. Salespeople who follow up on leads within 60 minutes of receiving them are seven times more likely to have a meaningful conversation with the prospect.

(From the Harvard Business Review)

7 times. If you don’t want to lose business, get on those missed calls.

     4. A phone call is preferred by 65 % of people, while a web form is preferred by 24%.

Do you think phone calls are losing their luster? Consider it again. Regardless of how far technology has advanced, consumers still prefer to call rather than fill out a web form. Especially in industries like real estate, travel, and pet care, where trust must be established from the start.

     5. Phone calls, according to 75 % of consumers, will help them get a faster response from businesses.

Once again, customers want answers quickly. If you don’t know who they are and what they want, they’ll go somewhere else.

     6. 70% of shoppers have used search ad click-to-call buttons.

This is where call tracking truly shines. The vast majority of online shoppers use the click-to-call feature. That means you must track each search ad you run to determine which ones perform best.

You can optimize your marketing budget and focus on ads that work after you analyze the success of each ad. Increase your call volume while spending less money.

     7.  55% of people believe that call monitoring is the best way to gather customer feedback.

Call recording and monitoring assist you in understanding your customers. What are their concerns? What products or services are they most interested in? What is the most common call to your company?   This brings us to our next statistic…

     8. 60% of customers want to discuss pricing on the first call, while more than half of prospects want to see how the product works on the first call.

You can use call tracking software to transcribe every conversation and analyze the keywords and phrases used. Based on repeated feedback, you can change your sales scripts, train your call handlers, and even modify your products or services. Everything starts with listening.

     9. Asking “Did I catch you at a bad time?” makes you 40% less likely to book a meeting, whereas asking “How are you?” increases your chances of booking a meeting by 3.4X.

How could you know these things if you’re not listening to your calls? Are your employees properly trained, or do they ‘wing it’ every time? This cannot be overstated. The only way to understand your customer and their needs is to research what makes them happy.

     10. Inbound leads, according to 59 % of marketers, have a higher close rate than outbound leads.

As marketers, I believe we can all agree that inbound leads are far more effective than cold calls and outbound leads. After all, they came to you.

As a result, you must handle each inbound call with care and respect. These are leads, people who have expressed an interest in your product or service. Are your call center representatives prepared to close? Or will they have to spend 10 minutes figuring out who is calling?

You can get real-time information on any inbound lead using call tracking software. Where they are, what ad source brought them to you, and why they are interested in your services When your call handlers answer the phone now, they sound professional and prepared. They can confidently close.

     11. 85% of prospects and customers are dissatisfied with their phone interactions.

Finally, and most importantly, callers want businesses to have more insightful, informative, and honest conversations with them. They want to know that their best interests are being served and that they are not being duped in any way.